Duplicate content Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include: Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices Store items shown or linked via multiple distinct URLs Printer-only versions of web pages If your site contains multiple pages with largely identical content, there are a number of ways you can indicate your preferred URL to Google. (This is called “canonicalization”.) More information about canonicalization. However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor … Read entire article »