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Has Your Website Experienced A Google Penalty?
Bob Sakayama, SEO, has successfully unwound the Google penalty for his clients. Clean your site of unsanctioned seo strategies, and build legitimate structural strength for your site’s search goals. Then get back in there and reclaim your ranks. What Exactly Triggers A Google Penalty? If you’re trying to avoid a Google penalty, read this is from Google’s site guidelines: Avoid hidden text or hidden links. Don’t employ cloaking or sneaky redirects. Don’t send automated queries to Google. Don’t load pages with irrelevant words. Don’t create multiple pages, subdomains, or domains with substantially duplicate content. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content. There are other ways to achieve a Google penalty, like buying and inter-linking too many domains, listing your keywords repeatedly, linking to a bad neighborhood, accidentally exposing (through … Read entire article »
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Why google penalty?
New Google Penalty? June 7th, 2009 Once again, the tales of a dreaded Google penalty are making the rounds – this time a whopping 50 spot drop in rankings has been observed, which anomaly in Google’s results could indeed indicate a new Google penalty. Several webmasters have reported that their websites lost top positions on Google and have plummeted to position 50 and below. Confusion reigns, as the normal metrics shows that the websites have not changed substantially – in one case, the website was older than two years, the inbound links did not change and the Google PageRank in Google’s toolbar did not change (although we know the toolbar is notoriously inaccurate at times and slow to update). Yet another website was older than 10 years, yet it too was penalized. In … Read entire article »
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Understanding algorithm-based and manually-driven Google penalties
In no way should the statements in this article be considered to beaffiliated with Google or official statements from them. But as far as I know, there are two types of obvious penalties: algorithm-based and manually-driven. Before we can start troubleshooting, you must understand these types of penalties. Algorithm-based penalties result from your website being “filtered” by Google’s algorithm due to some linking and onsite issues. Different types of filtering exist; the most common involve the duplicate content filters. Algorithm-based penalties could result from your site sending a poor relevance signal to search engines. It means that your site is not telling them that a certain page on your site is relevant to a certain query. Other algorithm-based penalties involve minor infractions in the areas of hidden text, cloaked text, nearly hidden text and … Read entire article »
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How to Handle a Google Penalty
Last week, I interviewed the head of Google’s spam team, Matt Cutts, about a lot of different issues. One of the most intriguing towebmasters appears to have been the discussion in the 2nd video (around 6:00) where we go into a chat about the real estate industry online, where thousands of websites have recently lost rankings due to participation in egregious manipulation through reciprocal link campaigns. During the chat, I referred to this thread at RealEstateWebmasters(14 pages and 132 replies) discussing the “shot across the bow” that Matt’s team fired in mid-May. Obviously, that site has long recommended link exchanges as a way to get ranks, and honestly, it’s hard to find fault with their advice since until just recently, the tactics were very effective. Here’s how it usually works in the real estate website … Read entire article »
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