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Understanding algorithm-based and manually-driven Google penalties

In no way should the statements in this article be considered to beaffiliated with Google or official statements from them. But as far as I know, there are two types of obvious penalties: algorithm-based and manually-driven. Before we can start troubleshooting, you must understand these types of penalties. Algorithm-based penalties result from your website being “filtered” by Google’s algorithm due to some linking and onsite issues. Different types of filtering exist; the most common involve the duplicate content filters. Algorithm-based penalties could result from your site sending a poor relevance signal to search engines. It means that your site is not telling them that a certain page on your site is relevant to a certain query. Other algorithm-based penalties involve minor infractions in the areas of hidden text, cloaked text, nearly hidden text and … Read entire article »

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How to Handle a Google Penalty

Last week, I interviewed the head of Google’s spam team, Matt Cutts, about a lot of different issues. One of the most intriguing towebmasters appears to have been the discussion in the 2nd video (around 6:00) where we go into a chat about the real estate industry online, where thousands of websites have recently lost rankings due to participation in egregious manipulation through reciprocal link campaigns. During the chat, I referred to this thread at RealEstateWebmasters(14 pages and 132 replies) discussing the “shot across the bow” that Matt’s team fired in mid-May. Obviously, that site has long recommended link exchanges as a way to get ranks, and honestly, it’s hard to find fault with their advice since until just recently, the tactics were very effective. Here’s how it usually works in the real estate website … Read entire article »

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10 Ways to Diagnose a Google Penalty

An interesting thread on WebmasterWorld forums discusses ways to diagnose a possible Google penalty. If you suspect your site / URL is being filtered out / penalized (e.g. you have lost some Google rankings), try doing the following: Dig your internal traffic analytics for traffic drops or bad trends; Perform [site:yoursite.com] search in Google to see if Google reports same number of indexed URLs; Check if Google Webmaster Tools report any problems; Take a look if Google toolbar PR has changed (graybar PR mightbe a signal of penalty); Check your site ranking for a “domain-name” search (without theTLD). If such a query puts you in the fifties, it’s almost (!) guaranteed to be a penalty. Check if Google has blacklisted your site as unsafe for browsing (type http://www.google.com/safebrowsing/diagnostic?site=mysite.com with your domain at the end). Check the source code for any injected links … Read entire article »

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Is there a Google penalty for promoting your websites on Twitter or Social Media Sites?

Traffic on these websites have dropped off  immediately after  I started promoting them on Twitter. Bestnewarticles.com has some original content on the ‘exclusive articles’ page and free-psychic-help.com has all original content. Both sites have been online for almost a year. Thanks. 1 person says this answers the question: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66356 “Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.” … Read entire article »

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Combatting Spam In WordPress – The Easy Way

Congratulations, your WordPress installation has completed. For your convienence we have included the following tips and suggestions you may refer to in order to decrease the amount of spam you receive. Enable Akismet Akismet is a WordPress plugin that comes default with every installation. Akismet is a real-time adaptive spam filter which scans all incoming comments and helps you automatically filter spam comments by stopping them at their source. In order to use Akismet you must first get an API Key from WordPress. The API Key is free, but it does require you visiting their site and creating an account. Please visit http://www.wordpress.com/signup. Enter your personal information and at the bottom choose “Just a username, please.” Once you have created and … Read entire article »

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