Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largely the same as what is found elsewhere on your site or on other websites across the internet. Search engine spam has been common ever since search engines were first invented. Search engine spam describes the practice of making changes to your website that gets you listed high in search engines at the expense of readability by humans. Years ago, you could get ranked high on a search term simply by repeating it as many times as possible in a document. The primitive search engines of the past ranked the importance of a keyword simply by counting the number of times a term appeared on a page. Today’s search … Read entire article »